Whimsy is no joke. It isn't simply an aesthetic trend, it represents a different model of attention built on curiosity and memorability rather than immediate reactions.
I love this piece for the many examples in current branding it highlights! I can’t help of thinking of a few recent examples I’m seeing of this same theme executed in social content also.
A few months ago, I saw an Instagram post from Pamela Anderson - a carousel of pictures of her beaming from ear to ear, jumping on the bed, and hugging a tree, etc. The caption being “Never lose your whimsy 🤍”. Without a second thought, I immediately pressed repost. I remember feeling this essence of lighthearted fun, even if I was just seeing it through my phone. https://www.instagram.com/p/DU8twBXjxLq/?igsh=MXg5OXlmd3h4eXQ2NA==
Just another reference of this in mainstream social activity is Kylie Jenners most recent birthday party theme: all pink, feathers, and the nostalgic sticky colorful gems I would put all over my childhood bedroom walls growing up. It made me think of the time growing up my sister and I would play dress up. https://www.instagram.com/p/Db1au5pkkAs/?img_index=4&igsh=bTZ4YTBhcTBqMGg2
Ironically, after reading this article, I opened TikTok and one of the very first videos that I scrolled to was the below. Whimsy is really all around ✨🫰https://www.tiktok.com/t/ZTAEGkYBp/
I love this piece for the many examples in current branding it highlights! I can’t help of thinking of a few recent examples I’m seeing of this same theme executed in social content also.
A few months ago, I saw an Instagram post from Pamela Anderson - a carousel of pictures of her beaming from ear to ear, jumping on the bed, and hugging a tree, etc. The caption being “Never lose your whimsy 🤍”. Without a second thought, I immediately pressed repost. I remember feeling this essence of lighthearted fun, even if I was just seeing it through my phone. https://www.instagram.com/p/DU8twBXjxLq/?igsh=MXg5OXlmd3h4eXQ2NA==
Just another reference of this in mainstream social activity is Kylie Jenners most recent birthday party theme: all pink, feathers, and the nostalgic sticky colorful gems I would put all over my childhood bedroom walls growing up. It made me think of the time growing up my sister and I would play dress up. https://www.instagram.com/p/Db1au5pkkAs/?img_index=4&igsh=bTZ4YTBhcTBqMGg2
Ironically, after reading this article, I opened TikTok and one of the very first videos that I scrolled to was the below. Whimsy is really all around ✨🫰https://www.tiktok.com/t/ZTAEGkYBp/
Was not expecting to see a Swarovski covered horse today. Amazing!